How good are Clonable translations?

Machine translations have improved significantly in recent years. Nevertheless, context, terminology, tone of voice, and local nuances still determine how well a translation truly resonates. How does Clonable ensure that international websites remain professionally and consistently translated?

AI translations are better than ever

AI translation tools make it possible to translate large amounts of content in a matter of seconds. As a result, international websites have become more accessible to organizations looking to expand into new markets.

Nevertheless, AI translation systems still have limitations. They do not always fully understand context and may struggle with:

  • technical jargon

  • cultural references

  • idiomatic expressions

  • short texts with little context

A well-known expression such as “I’m feeling blue” was literally translated for a long time, even though it actually means “I feel sad.”

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This is how Clonable improves translation quality

Clonable uses AI as the basis for translations but adds context, terminology, and local oversight. This allows you to better tailor translations to your organization, target audience, and market.

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Context Assistant

Provide context about your organization, target audience, and industry so that translations better align with the content.

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Style Prompts

Focus on writing style, tone of voice, and phrasing to create translations that better align with your brand.

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Glossary

Define product names, technical terms, and set phrases, and maintain consistent terminology.

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Local adaptations

Adapt translations for each market when local context, search behavior, or preferences require it.

Why organizations don’t translate everything manually

Human translation offers a great deal of control but also entails higher costs and more maintenance. Rates often range from €0.08 to €0.50 per word. For larger websites and online stores, these costs can quickly add up. Furthermore, new pages, products, and changes must be translated each time.

That’s why many organizations opt for a combination of AI translations and targeted human review of key pages. This allows them to combine scalability with additional oversight where needed.

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How accurate are different translation methods?

AI for major languages

75–85%. Performs well with languages that have ample training data and common content.

AI for smaller languages

Approximately 50%. Quality varies more significantly for languages with less available data and context.

Human translators

99–99.9%. High level of control over nuance, terminology, and context, but less scalable for large volumes of content.

Clonable without proofreading

97%–98%. AI translation supplemented with context, terminology, and settings within Clonable.

Clonable with proofreading

Up to 99%. AI translation with human review.

Where human oversight yields the greatest benefits

For large websites, it is usually not necessary to translate every page entirely by hand. Focus proofreading primarily on the sections that are most visible or commercially important.

  • Check the header, footer, and menu items

  • Reviewing the homepage

  • Check important commercial pages

  • Prioritize the most-visited pages from Google Analytics

In our experience, 4 to 8 hours of proofreading for a website of about 250 pages already makes a world of difference. As a result, translation quality often rises from about 99% to nearly the level of a fully manual translation.

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Clonable We’re happy to help you get started

Frequently asked questions about Clonable

Can’t find your question here?

Please contact us. We’d be happy to brainstorm with you.

How do I get started with Clonable?

Create an account, add your website, and choose the languages or markets into which you want to expand. Clonable will then create international versions of your website that automatically stay in sync with your original website.

Does Clonable work with my CMS?

Clonable works with most CMS systems and website platforms, including WordPress, Shopware, Shopify, Magento, and WooCommerce. In many cases, you can connect your existing website directly without major technical adjustments.
View all supported integrations and CMS systems.

Does Clonable also work for online stores?

Clonable also supports international online stores with large numbers of product, category, and landing pages. This allows you to centrally manage content, translations, and SEO for multiple markets. See how Clonable works with WooCommerce, Magento, and Shopware.

Does Clonable affect SEO?

Yes. Clonable supports international SEO with features including optimized language versions, hreflang, and localizations. Check out our SEO case study to see how clients are increasing their organic visibility internationally.

Can I customize local content for each market?

Yes. You can customize content, translations, and SEO for each market without affecting other international versions of your website.

Curious about the translation quality of your website?

Sign up for a free demo and see the results right away.

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