Clonable - Easily copy, translate and maintain websites in 5 minutes
At Clonable, we believe in smart and cost-effective marketing solutions. As a partner of Hockeygear.eu, one of Europe's largest field hockey web stores, online marketing agency Wecommerce had been looking for ways to capture market share without the mega-budgets of our competitors in the field hockey industry since 2011. We needed to think strategically and apply smart tricks to buy in at a lower cost and make a profit.
In 2017, as price wars became more frequent, we faced the challenge of ensuring Hockeygear's survival in the market. Going along with low prices would disastrously affect profits. Therefore, we sought alternative solutions, including entering international markets without excessive advertising budgets. We focused on getting higher positions in Google. However, since field hockey is not a big sport everywhere, we had to approach this in a very cost-effective way. After all, a French webshop with a potential of several tens of thousands of euros in sales within a few years has limited time and resources for website development and maintenance.
However, it soon became apparent that setting up, maintaining and hosting separate web shops for each new market was too expensive, especially for smaller markets such as Flanders. The costs quickly ran to ten thousand euros per year, which is a significant investment, especially in a time of low-margin price wars. In 2019, we worked with our talented part-time programmer Bas van den Boom to find a solution to this problem. We combined his programming knowledge with our expertise in online marketing, and thus the idea for Clonable was born.
During a brainstorm in 2021, the idea arose to add translation capabilities to Clonable. Our customers had often asked if it was possible to translate the content of their web shops so they could increase their reach. This sounded too good to be true, but we added this feature in record time. The translation feature received a lot of attention and resulted in a remarkable growth of Clonable. At the Webwinkel Vakdagen in Utrecht we introduced Clonable with the translation function, and after two successful exhibition days we noticed a huge interest and demand from the public. Moreover, we developed a function that allowed us to prepare a demo site with translation for any website within 5 minutes.
At Clonable, we strive to put the power of smart marketing and efficient website management at your fingertips. Our tool makes it easy to copy, translate and maintain websites, saving business owners valuable time and money. Whether you want to expand your market to foreign countries or simply revamp your website quickly, Clonable provides the solution you need. We are passionate about helping businesses achieve their goals, and we continue to innovate to meet our customers' needs.